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PETA's First Anti-Fur Ad Is Still "Golden"

For more than a decade, PETA ads have featured 20-somethings who would "rather go naked than wear fur." Now, however, because of the resurgence in popularity of The Golden Girls on Lifetime Television (it airs six times a day), PETA is courting the senior set—by reviving our very first television commercial, starring fur foes Bea Arthur, Rue McClanahan, and Betty White.

Interest in The Golden Girls has skyrocketed lately thanks to Bea’s current hit one-woman show on Broadway and the recent sell-out revival of The Women with Rue. So PETA dug into the vaults and pulled out our first-ever anti-fur TV ad (produced years before the Naked Campaign began), which features Betty, Bea, and Rue on the set of the Golden Girls declaring, "Cruelty is never fashionable. Don’t wear fur. Support the people who fight for animal rights."

Golden Girls Anti-Fur PSA

If you’ve had a change of heart about fur, you’re not alone. Over the years, PETA has received thousands of coats from people—including Kimberley Hefner and Mary Tyler Moore—who have been sickened by exposés of cruelty to animals caught in leghold traps and driven mad in tiny fur-farm cages. PETA uses the donated furs in library displays, anti-fur fashion shows, street theater, and other educational events designed to convince consumers that animals should never be fashion victims. We also use them to help people in desperate need: This winter, PETA has given hundreds of donated furs to the homeless in Harlem and to freezing refugees in Afghanistan.

Please consider donating your fur coat or stole to PETA. Your donation is tax-deductible—and it could save a life.

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