Tommy Hilfiger Sheds Fur

Following months of discussions with PETA, Tommy Hilfiger joins Calvin Klein, Ralph Lauren, Kenneth Cole, and others in banning fur from his collections. "Starting immediately, the company will cease development of any product containing fur, and any fur garment already in production will be phased out of sales channels by the delivery of the spring 2008 collection," Tommy Hilfiger Corp. announced in a statement. Fred Gehring, CEO of Tommy Hilfiger Corp., told fashion trade publication Women's Wear Daily that to "guarantee our products live up to the integrity we promise our customers, we have decided to switch to a faux fur policy entirely."

On European and American fur farms, animals spend their entire lives confined to tiny, filthy cages, where they suffer physical and psychological distress before they are killed by poisoning, gassing, anal electrocution, or neck-breaking. China—where not a single law protects animals on fur farms—is now the world's leading producer of fur, producing more than all other countries combined. Cats and dogs on fur farms in China are often crammed into wire cages, slammed on the ground, and skinned alive for their fur, which is often deliberately mislabeled as fur from other species. Tommy's anti-fur policy will spare countless animals from becoming fashion victims.

Stella McCartney, Marc Bouwer, Betsey Johnson, Vivienne Westwood, Comme des Garçons, Limited Brands, J.Crew, Ann Taylor, and Jones Apparel Group are among the numerous other designers and fashion companies that have fur-free policies. What's more, following two meetings with PETA, Italian fashion leader Prada featured no real fur in its autumn/winter collection for the first time in years. This marks a complete turnaround from last year's collection, which was heavy on fox and other pelts.

What You Can Do

• Stand up for animals on fur farms by refusing to wear any fur. Sign PETA's fur-free pledge today!
• Join PETA in speaking out for raccoons, foxes, coyotes, minks, and other animals killed for their fur.
• If you know someone who still wears fur, urge him or her to watch this video.

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