PETA Vs. Versace: It Ain't a Pretty Picture

Donatella Versace Featured in New PETA Ad: “Fur Is Worn by Beautiful Animals and Ugly People”

PETA has had no luck in its efforts to convince Donatella Versace to stop designing with fur by showing her hideous images of animals struggling in traps. So the animal rights group is hoping to get her attention with a hideous image of ... herself.

Just in time for Milan’s Fashion Week, PETA is launching a new ad campaign featuring a most unflattering picture of the designer, with the slogan, “Fur Is Worn by Beautiful Animals and Ugly People.”

“We scoured photo agencies for the shot that most accurately reflects Donatella’s selfish, cruel nature, and although there were many candidates, this one summed it up best,” said Dan Mathews, PETA’s vice president of campaigns.

For each fur garment, animals are trapped, drowned, or beaten to death in the wild or gassed, strangled, or electrocuted on fur farms.