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 PETA
Vs. Vogue: It Ain't a Pretty Picture
Hideous Photo of Anna Wintour Is Centerpiece of New PETA Ad
Blitz: “Fur Is Worn by Beautiful Animals and Ugly People”
PETA has had no luck in its efforts to convince Anna Wintour to keep
fur out of Vogue magazine by showing her hideous images of
animals struggling in traps. So the animal rights group is hoping
to get her attention with a hideous image of ... herself.
Just in time for Wintour’s “Lifetime Achievement”
award at the Council of Fashion Designers of America’s Fashion
Awards on June 2, PETA is launching a new ad campaign featuring the
most unflattering picture of the Vogue editor the group could
find, with the slogan, “Fur Is Worn by Beautiful Animals and
Ugly People.”
“We scoured photo agencies for the shot that most accurately
reflects Anna’s selfish, cruel nature, and although there were
many candidates, this one summed it up best,” said Dan Mathews,
PETA’s vice president of campaigns.
On the day of the awards, PETA members will hold a lively demonstration
outside of Vogue’s Condé Nast offices, greeting
workers with posters of the ad and giving away postcards listing Wintour’s
office phone number and e-mail address and encouraging people to complain
to her directly about the fur in Vogue.
Dubbed “Nuclear Wintour” by the media for her frosty reputation,
Wintour is fur-bearing animals’ worst enemy, because her magazine
continues to feature dozens of pages of pro-fur editorials and advertising
each year. Last week, Vogue continued its policy of rejecting
paid PETA ads by turning down the group’s newest one, sight
unseen. The ad was photographed by Todd Oldham and features model
Fernanda Tavares wearing Stella McCartney designs and strutting down
a runway with an anti-fur sign.
According to the fur-trade journal Sandy Parker Reports,
Wintour is also this year’s recipient of the Maurice Memorial
Award, presented annually by the Fur Council of Canada. She is being
recognized for “her support of the fur industry ‘at a
time when many of her colleagues were bowing to the winds of political
expediency’ and not showing furs in their publications.”
For each fur garment, animals are trapped, drowned, or beaten to death
in the wild or gassed, strangled, or electrocuted on fur farms.
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