Consumers everywhere need to know the truth about fur. When people learn that millions of innocent animals are beaten, boiled, hanged, and electrocuted for their fur every year ... when they learn that every fur coat, lining, trim, or fur cat toy represents the intense suffering of several dozen animals? and when they learn that furriers intentionally mislabel fur as not taken from dogs and cats or as fake ... then every decent human being will want to go FUR-FREE.

By signing the pledge below—and encouraging your friends and family to do so as well—you'll be sending a powerful message not only to the fur industry, but also to designers, retailers, and others who directly profit from the suffering caused by this cruel industry.

I, the undersigned, hereby pledge to go FUR-FREE. I say "NO" to the cruel and barbaric slaughter of millions of animals around the world for their skin. I say "NO" to fur coats, collars, trim, trinkets, cat toys, and other products made from the fur of animals as well as any other attempt to sneak fur into everyday items. I pledge to expose the truth about fur and to spread the word until we close down the international fur trade forever.